Global vision and local awareness
In today’s commercial world the skill set that is expected from a professional is much more diverse than it was just a few decades ago. Parallel to embracing globalization, managers need to be aware of local market characteristics and should also possess the skills and knowledge to access these markets with digital means.
The ICDM programme not only offers students a unique combination of skills and knowledge in marketing and sales, digitalisation, social media and international commerce but also opportunities to pursue professional projects at various local and multinational companies.
Dossier et Entretien